|Titel of the exhibition/campaign:|
15 large format photographs show the waste of emotions caused by advertising and its methods that create emotional dependency on products and consumption. They are ment to be shown in exhibitions/installations in public and private spaces.
It’ s the advertising industry that implements highly emotionalizing pictures and slogans to products so that they provide us with emotions in return when we see, buy and use them. Adverstising is very successful in making us believe that we need e.g. certain cars to feel cool, good, powerful, big … The car industry is highly affected and we accept an increasing amount of advertising in exchange for free services.
This photographic series presents a collection of crashed cars and slogans as we have never seen them before. Car wrecks are recreated and set into new form, light and perspective. Slogans get changed. My interest lies in associations and meanings this new context of picture and slogan may create. I want to rise the attention to this waste of emotions that comes along with advertising and the creation of hopes, wishes, dreams and desires for things and products.
Thousands of cars and emotions get crashed every day. They vanish quickly. I bring them back on big format prints. They can show off again. They can create emotions again.
Titles to come:
Enjoy the ride
Trust and believe
The art of emotions
Release the energy
Audi A5, 2017, Austria.
Mercedes C-Klasse, 2018, Austria.
Feel the power
Forf C-Max, 2016, Austria.
Ultimate speeding machine
Opel Astra, 2018, Austria.