15 large format photographs show the waste of emotions caused by advertising and its methods that create emotional dependency on products and consumption. They are ment to be shown in exhibitions/installations in public and private spaces.
It’ s the advertising industry that implements highly emotionalizing pictures and slogans to products so that they provide us with emotions in return when we buy and use them. Adverstising is very successful in making us believe that we need e.g. certain cars to feel cool, good, powerful, big … The car industry is highly affected and we accept an increasing amount of advertising in exchange for free services. This photographic series presents a collection of crashed cars and slogans (they got modified slightly) as we have never seen them before. Car wrecks are recreated and set into new form, light and perspective. My interest lies in associations and meanings this new context of pictures and slogans may create. I want to rise the attention to this waste of emotions that comes along with advertising. Thousands of cars get crashed every day. They vanish quickly. I bring them back on prints paired with new slogans. They can show off again. They can create emotions again.
Titles to come:
For love, Release the energy, Emotions pure, Enjoy the ride, Superstar, Performance driven, The art of emotions, Beyond dreams ...
Ultimate speeding machine
Opel Astra, 2018, Austria.
Mercedes C-Klasse, 2018, Austria.
Feel the power
Audi A5, 2017, Austria.